When it comes to demographic targeting, social media is the way to go.
If you’re looking at raising brand awareness and targeting specific demographics, it’s hard to go past social media marketing (SMM). Nowadays, around 80% of Australia’s population are on social media and a decent percentage of those are even people aged 65+ with the majority being between 18 – 29 years old. With numbers like this, and the granular targeting you can do from people’s individual likes, interests, locations, ages, gender and more – there is definitely a place for social media marketing.
So, what is social media and how can you advertise with it? Well, social media is any type of ‘social platform’ such as Facebook, Instagram, Twitter and LinkedIn. The most popular platforms in Australia for advertising are Facebook and Instagram, advertising on these platforms is very similar to Google Ads, but generally more economical.
We’ll help to manage your campaigns and tie them in with other digital marketing aspects to generate more enquiries for you.
The importance of social media
On average, Australians spend 1hr 46mins on social media EVERY single day. Now, you can take some of that time to give potential customers exactly what they’re looking for. In fact, 1/3rd of all Australian internet users gather further information about a product on social media before committing. Especially with the COVID lockdown of 2020/21, over 75% of Australians moved to online shopping where they used to physically visit stores.
Now, with all this information, you as a business owner need to be harnessing the power of social media marketing.
(Source: SMPERTH)
Services we offer
Digital Marketing Strategy
With strategy, your business can reach new heights.
Websites Design & Development
A website that aligns with your business objectives.
SEO (Search Engine Optimization)
Organic growth or paid growth – we prefer organic.
SEM (Search Engine Marketing)
The fastest way to the top in the short term, is to pay.
Social Media Marketing (SMM)
Social media is a great for demographic targeting.
Graphic Design
A picture is worth a thousand words, what does your image say?
Social media marketing services
Social media marketing is no menial task, it’s definitely not ‘set & forget’; SMM requires regular uploading, hashtag researching and images that will actually get your potential customers to stop and read what you have to say. Where we come in depends on how much of a step back you want to take, we can manage the entire process or just assist with guidance. Say you’re a resort owner/manager and you’re looking for 18 – 25 year old visitors, we can specifically target them with hashtags, attractive photography and the right demographic focus. This can be used in almost any industry.
Now, maybe you are in an industry where SMM isn’t particularly effective or just isn’t relevant – this is perfectly fine. We won’t push you in any direction, purely because it is more profitable – we know in business, the idea is to build a long-lasting relationship with trust. So, trust us to give you the correct advice & hopefully provide some really great social media marketing services for you.
CLIENT REVIEWS
We have a lot of happy clients
Frequently asked questions
Absolute Marketing deliver a service tailor-made for your business. If we don’t believe we are the best option for you, we will recommend another agency/service. Also, if we don’t believe a specific aspect of our marketing strategy is most effective from our in-house team, we will make recommendations and organise the bets solution on your behalf, in your best interest.
Our primary and preferred service is ‘marketing strategy’, what this means is that we manage your marketing from top to bottom. Including, web design, graphic design, direction, SMM, SEO, SEM and online reputation management. Basically, we are your outsourced, in-house marketing team that advise on the best solutions to suit your business.
It really depends on your business, the industry you operate in, who you are trying to target. Some digital marketing agencies will sell you the full nine yards, when you really only need Facebook marketing. As such, we go through our onboarding process in the next FAQ to ascertain your requirements.
It’s a staged onboarding process:
- We’ll send you an information sheet to fill out.
- We will send indicative pricing.
- We may recommend an audit or simply a meeting to discuss your needs.
- If accepted, we will implement the recommendations and onboard you as a client.
The purpose of this process is to be as transparent & prepared as possible, and to give you the opportunity to see who we are and how we operate.
This is 100% fine; we offer many different services that may be able to assist your business. Such as website design, graphic design, social media marketing, search engine optimization, search engine marketing and online reputation management. Your marketing manager might want to outsource certain aspects that they simply do not have the time or skillset to take care of.
Unfortunately, we do not provide services to individuals except in very rare/specific circumstances.
We have month-to-month contracts unless a specific service requires a longer termed contract.
We believe that lock-in contracts are ‘red flags’ and should be avoided. A vendor/supplier should earn your business every month without the need for locking you into a long contract.
Our services are tailored to each client’s needs, as such our pricing is tailored to each client.
We supply ‘ball-park’ pricing in the initial stages of communication, and all pricing will be outlined clearly with no hidden costs upon final acceptance.
We can perform a non-intrusive audit and provide you with a report so that you know you are getting the services you require.
We list the primary/general services we supply; however, every client has different requirements. As such, there are several minor/niche services that are not listed on our website.
Our core client base varies from small businesses with less than 5 staff members up to larger businesses with 80+ staff members. We provide digital marketing services to companies all over the Sunshine Coast, and from Brisbane to Hervey Bay in varying industries.
